Cole GorhamARCHITECT
The Provider Roadmap

Providing is easier than you’ve been told.

Six steps for young men who want to be the provider for their wife, future wife, or family. Built on six research findings and one car ride I’d rather forget.

I · Drop the story II · Hear her III · Picture the man IV · Build his week V · The hard talks VI · Provision follows
6 steps · 6 studies · 6 checks · 10 minutes
Why you should listen to me

I gave her the economy speech.

I was 22, driving my then-girlfriend to an Italian date night. On the way she told me she believed that a husband should pay the bills, lead the household, and doesn’t charge his wife rent.

The speech I had ready “Expenses are higher.” “Jobs don’t pay what they used to.” “In this economy?”

I ended that drive telling her we might need to reconsider how far we go. That woman is now my fiancée. It took me a year to figure out this roadmap, and today I’m the provider for the marriage we’re building.

You’re skeptical. Good. So was I. Every step comes with published research and a check you can run on your own life this week.

What 45 years of marriage data says

How much you make predicts less than how you show up.

Harvard · 6,300+ couples · 1968 to 2013 Yearly chance of divorce
Husband not working full-time
3.3%
Husband working full-time
2.5%

The couple’s financial resources did not predict divorce. It's truthfully within 0.8%

4,574 couples · 2012
#1
predictor of divorce: arguments about money

The paycheck is the part men worry about, and yet it doesn't predict more than 0.8% difference. What counts more is provision, the trait of leading the house directionally (which includes financially, but also with strength/frame.

I

Drop the story that it’s impossible.

Housing is insane. Wages haven’t kept up. Every reason is true, which is what makes them such good hiding places. Leave them standing and ask a better question: what reason am I giving myself to avoid being the provider?

Facts about the countryHousing · Wages · The two-income normYou can’t change these
Facts about your householdWhat your life costs · Where your next raise goes · What money is forYou can change these this month

For me: my speech in that car selfishly bought me my evenings, two hours of scrolling and Fortnite. The economy gave me perfect cover for staying comfortable.

EXCERSIZE #1: MEASURE THE "GAP"

The gap we are looking for is traits, not dollars. Not "What is the 'gap' between my income now, and my income as a provider?" BUT "what are the 'gaps' in my traits now that the provider version of me has?"

II

Hear what she’s actually asking for.

When she says provide, you hear a dollar figure. Strip her words down and listen again.

“I want a husband who pays the bills and carries the household.”

breaks down to
Work hardBuild a family with mePlan a future for us
Lead.
81%chance a marriage self-destructs when the husband won’t let his wife shape decisions. Gottman, 130 newlywed couples.

Shaping Decisions: Most men feel that a woman is nagging or complaining when they here requests for change. By viewing her requests with negative intent, you are asking for resentment. But if you allow her words to change the way you view reality (ie. "maybe she's asking me to step up" or "she wants the best version of me to exist"), you will open the door to healthy communication, and you potential to grow into the provider man greatly increase.

EXCERSIZE #2: CHECK IN!

Ask her: “When you picture me providing for us, what do you see me doing?” Try to get a list of 4-5 things she needs from you, then count how many answers have a dollar amount.

III

Picture the man you’re becoming.

You perform at the level of the man you can picture. Right now, you can only picture your past, so you are only repeating past behaviors. The ceiling is the picture, and we can excersize our ability to increase our ceiling by picturing a man capable of more!

SPEND ONE MINUTE ON EACH OF THESE SCENARIOS, PICTURING YOURSELF IN THEM...
ResponsibleYou can pay every bill the day it shows up and tells her it’s handled
A leaderYou can bring the plan to the money talk before she has to ask
PresentYou put the phone in another room for the first hour after work to be intentional
Pew · 4,971 adults · “very important” for a good husband
86% caring
71% provides
The husband people picture is mostly character, with provision right behind it. Both show up in what he does every day. Providing by caring deeper.. that's the hack (read that again).
EXCERSIZE #3: FILM FOR A NEW 'YOU'

Write one sentence about the man you want to be that a camera could record. Verbs and adjectives? 

IV

Build his ordinary week.

A provider gets built in the hours nobody sees. Get intentional about working hard when no one is looking, because that's is the version of you that is real. No performance. Just sheer integrity. 

94studies found that deciding the when, where and how in advance had a medium-to-large effect on getting it done. Gollwitzer and Sheeran, 2006.
EXCERSIZE #4: BUILD YOUR NEXT DAY 
M
T
W
T
F
S
S
In the evenings this week, at any time of the night, plan one hour the next day that you will execute on a specific task that moves you forward into providing.
- a skill
- a side hustle
- a date night
- a solid plan for you year
V

Handle the talks you’ve been avoiding.

A chain runs in every hard talk before you notice it. I've outlined it below. Keep in mind, you can't control the input (event), you can control the output (action)

EventShe raises a worry
Meaning“I’m failing her”
EmotionDefensive
ActionThe speech, or silence
Three seconds from event to action, most of the time done subconsciously. Reclaim your control.
96%of the time, the first three minutes of a talk predict how it ends. Gottman’s couples research.

For me: she said she was worried we’d never afford the life she wants. I used to give the defensive speech. Now I wait three seconds and ask, “What would help most right now?” - then I act productively (not destructively).

EXCERSIZE #5: WAIT 3 SECONDS

Next hard conversation, wait three seconds, run the chain manually (assign your own meaning, emotion, and action), and notice how it ends for you and her.

VI

Let provision follow the man.

Income changes last, because the first five steps changed. I mean that. The one huge question you came here for breaks into three small ones you can answer with a pen.

“Can I provide for a family?”
What does our life cost each month?$
Where can I acquire more money with my current skills?

 
What does our first/next year of marriage need?$

For me: I changed the man first, and the plan followed. Today I’m providing for the marriage I’m preparing for, a decade sooner than the guy in that car would have believed.

EXCERIZE #6: THE MONEY

Just answer those three questions, and let those be the only ones you care about in the money-making realm...

LET ME TELL YOU SOMETHING!

Your age is the advantage.

Two men set aside $300 a month until 60
Starts at 24 · puts in $129,600
~$583K
Starts at 32 · puts in $100,800
~$312K
8 years earlier, nearly double at the end. Illustration only: 7% average yearly return, compounded monthly. Real returns vary. Math, not financial advice.

I'm not just talking about money though. I'm talking about the law of compounding. The sooner you start in the right direction with your "provider-frame" and better finances, the more you'll show up as a provider when it matters. It takes time to do this right, but it doesn't start taking time to see the results and fruits now. The young man has the most room to build. Change your narrative, build the man, then be the man.

Self-check

Where are you starting?

The RealistPlans well, doubts it works for himStart at Step I
The Busy BuilderDriven, aimed at too many thingsStart at Step IV
The DefenderHears her needs as a verdictStart at Step V
No MapWants it, hasn’t seen it doneStart at Step III
Your next move

Two ways to take the next step.

Option 1 · Free · 12 questions

Want to find out exactly where you land on this map?

Take the quiz and get your starting point, what’s holding that spot in place, and the first move for your type.

Take the quiz
Option 2 · The 21-day program

How To Be The Provider Man She Wants

Handle the conversations you’ve been avoiding, know what you’re building and why, and get a daily system that keeps you pointed at it. A one-on-one call with me after every unit.

See the program

Already know your type? Reply to my message with it, and I’ll tell you where to start.

Sources

Killewald (2016), American Sociological Review 81(4) · Dew, Britt and Huston (2012), Family Relations 61 · Gottman, The Seven Principles for Making Marriage Work and “The 6 Things That Predict Divorce,” The Gottman Institute · Pew Research Center (2017), survey of 4,971 adults · Gollwitzer and Sheeran (2006), Advances in Experimental Social Psychology 38